Genesis reveals new hypercar “GMR-001” and challenges major names in motorsport (Instagram @genesis_worldwide)
Genesis has revealed its new hypercar, the GMR-001, which will make its debut at the WEC in 2026 and at IMSA the following year. The brand’s goal is to combine luxury and sportiness with its “athletic elegance” concept.
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The GMR-001 features an aggressive design, with stacked headlights and a dual light bar, maintaining the Genesis identity, and will be driven by Luis “Pipo” Derani and André Lotterer. The team will be managed by the newly created Magma Racing, with support from Hyundai, which will provide strategic and technical support.
The car enters the competition in the LMDh class, which offers a lower cost compared to the LMH class. Despite the technical limitations, Genesis is betting on parts standardization to reduce costs, while maintaining freedom in the exterior design and engine.
This approach follows the model of other brands, such as Porsche, that also opted for LMDh, and reflects Genesis’s natural evolution in its pursuit of innovation and success in motorsport.
Competing against major names like Porsche, BMW, Cadillac, and Alpine, Genesis will face a significant challenge in standing out in endurance racing. The brand faces tough competition but hopes to leverage Hyundai’s support and teams like Oreca and IDEC, in addition to benefiting from the experience of professionals like Cyrile Abiteboul, former Renault F1.
Source: Car Magazine | Photo: Instagram @genesis_worldwide | This content was created with the help of AI and reviewed by the editorial team
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